Isuzu asserts itself in the pickup truck market with the all-new D-Max


D-Max, Isuzu’s representative in the pickup truck segment, is reborn with the slogan, “Reimagined. Redefined. Restyled.” The all-new D-Max brings a fresh excitement to the pickup truck class with its new look and features. Available with four different equipment levels and seven variants, D-Max offers excellent driving comfort, particularly with its premium variant V-Cross. The third generation of D-Max, with several first-in-class features, is now offered in Turkey.

Isuzu, a leading global commercial vehicle manufacturer, asserts itself once again in the pickup truck segment with the all-new D-Max, which aims to meet varying customer expectations and needs with four different equipment levels. The “V-Go” equipment level is designed to all basic requirements while “V-Life” is for people who will drive the D-Max for both work and personal use. On the other hand, “V-Joy” and especially “V-Cross” are designed for those who want to experience driving pleasure and the comfort of an upper segment vehicle. With the V-Cross variant, the all-new D-Max aims to turn a new page in its class by offering features beyond the customers’ dreams.

The all-new D-Max comes with a more impressive look than previous models. The new look of D-Max is characterized with modern lines that break the conventions of interior and exterior design in commercial vehicles. The changes that the slogan “Reimagined. Redefined. Restyled.” represents are limited to the exterior design features. The novelties include a more efficient engine with better performance, an improved chassis to enhance vehicle safety and toughness, a new suspension structure and larger brakes along with vehicle systems. All of these changes resulted in higher wading depth of 800mm in all D-Max variants. In addition to improved approach and departure angles, the vehicle also offers better  fuel consumption.

Tuğrul Arıkan, General Manager, Anadolu Isuzu, addressed the media at the online launch event of the third-generation Isuzu D-Max, and noted that D-Max is completely reimagined, redefined and restyled with Isuzu’s technological expertise and ability to anticipate needs, taking the vehicle to the next level: “We had taken a break from the pickup truck segment for about a year as we awaited the arrival of the new model, and now we are making an impressive return to the market with the new D-Max. Today, we are introducing the third generation of D-Max, which debuted in 2002. It has been worth the wait and we are excited to present the all-new D-Max.”

The All-new D-Max is Characterized with Bold and Intelligent Features

Tuğrul Arıkan noted that the all-new D-Max comes with major changes, “D-Max is reimagined with a completely redesigned exterior and interior look, improved driving comfort and advanced driver assistance systems. Compliant with Euro 6d emission standards, the all-new D-Max is more ecofriendly than ever. With an enhanced engine, improved response time, lower fuel consumption and better performance, the all-new D-Max received raving reviews in the markets where it is offered. Design is absolutely important, but there are also major upgrades in vehicle features and equipment. The 800mm wading depth available in all variants and the differential lock added to the 4X4 variants are particularly appealing to off-road fans. Safety is key. Adaptive cruise control, rear radar, rain and light sensors, blind spot detection, stereo camera and the advanced driver assistance systems (ADAS) take driving safety to new levels. Other features include 9-inch touchscreen multimedia, wireless Apple Car Play and Android Auto connectivity and a dual-zone digital air conditioner. With all these features, the all D-Max is characterized with a bold look and intelligent technologies. I am confident that our customers will love the all-new D-Max.”

Ideal for urban settings with passenger car-style comfort

With a more assertive and modern look, the all-new D-Max features details such as Bi-LED headlights, redesigned front grille, modern colorways, side steps and roof rails for a sporty style. Featuring a 4.2-inch color screen, soft textures, fine stitch details, quality materials and trims in new colors, the all-new D-Max is offered in nine color options.

All variants of the all-new D-Max are better equipped than previous models. In addition to all these features, the all-new D-Max comes with tests equivalent to 4,000,000km, confirming the toughness of Isuzu. The all-new D-Max sets a new safety standard in its class, with especially the V-Cross variant, equipped with a wide range of features, including stereo camera, rear radar, traffic sign recognition and recall, front collision protection and autonomous braking, cornering assistance, multiple anti-collision braking system, adaptive cruise control, lane departure warning, blind spot warning and high beam assistant. Other features such as front and rear parking sensors, rear-view camera and a much softer steering wheel make it easier to drive in the city. V-Cross stands out among its peers in the pickup truck segment with piano black details and darker colors, as well as higher sound quality with 8 speakers, including two on the roof. The all-new D-Max's redesigned steering system, suspension system and cabin connections result in better driving and maneuvering capabilities while reducing the noise inside the cabin significantly.

The all-new D-Max is also offered with new safety features that set the vehicle apart in its class, such as improved airbags including a central airbag. The all-new D-Max has received 5 stars from Euro NCAP and Australian ANCAP, rising to a new level in safety.